Responsible for creating a wide range of graphic assets that helped establish and communicate the game's visual identity across different touchpoints. My work included promotional posters, social media campaigns, Kickstarter campaign graphics, event visuals, banners, presentation assets, and marketing materials that introduced players to the game's world, factions, and narrative. Every design was developed to maintain a cohesive visual language while translating Mazerance's themes of memory, identity, strategy, and consequence into compelling visual experiences that resonated with its audience.

Beyond marketing materials, I also contributed to shaping the overall brand consistency by ensuring that every asset aligned with the game's evolving creative direction. Working closely with the creative team, I transformed complex gameplay concepts and story elements into clear, engaging visuals that supported community growth, promotional campaigns, and crowdfunding efforts. This role required balancing strong visual storytelling with practical design execution, ensuring every piece was both aesthetically impactful and effective in communicating the unique identity of the Mazerance universe.

Full Project here